OpenAI ChatGPT Ad Platform Expands With Sponsored Agents, HubSpot and Shopify Integrations
Summary
Updated Sep 16 — OpenAI launches Sponsored Agents and adds HubSpot and Shopify as first CRM and ecommerce partners for ChatGPT Ads.
- • Amazon DSP users can now buy ads in ChatGPT in US-only pilot — Delta Vacations among first brands
- • ChatGPT Ads reached $1B annualized revenue run rate; Amazon joins as major ad-tech integrator
- • Ads appear as labeled text/image units below ChatGPT responses, sold on CPC or CPM basis
- • OpenAI controls all ad placement; Amazon handles campaign setup and optimization as managed service
Updates
Sponsored Agents Let Users Chat With Business-Sponsored AI After Seeing an Ad
Users who see a relevant ad in ChatGPT can choose to start a clearly labeled conversation with a business-sponsored agent before linking to the advertiser's website; currently being tested with select US advertisers.
AI Ad Creation Via Natural Language Prompts in ChatGPT Ads Manager Plugin
Advertisers can now create, update, and analyze campaigns directly in ChatGPT using the Ads Manager plugin with natural-language prompts — including turning a website or brief into a full campaign.
HubSpot Named First CRM Partner for ChatGPT Ads
Businesses using HubSpot can connect a ChatGPT Ads account, create ads, track performance, and follow up on leads directly within HubSpot, making it the first CRM integration for OpenAI's ad platform.
Shopify Named First Ecommerce Partner; International Availability September 23, 2026
US Shopify merchants can create and manage ChatGPT ad campaigns via a new App Store integration with products pre-loaded via Shopify Catalog; international markets follow September 23, 2026.
AI Creative Tools Suggest Copy and Imagery From Advertiser Landing Pages
Ads Manager now generates AI-suggested copy and imagery based on the advertiser's landing page and campaign objective; advertisers review and approve all suggestions before publishing.
AI Text Customization Adapts Ad Headlines to Conversation Context and User Language
Optional AI text customization dynamically adapts advertiser headlines and descriptions to fit each conversation's context and automatically translates copy to the user's preferred language.
Details
Amazon DSP Integration Gives ChatGPT Ads Major Brand Distribution
Pilot program allows Amazon DSP users to access ChatGPT conversational ad inventory as a managed service — Amazon handles campaign setup and optimization, while OpenAI controls all ad placement and delivery decisions.
Ads Appear as Labeled Units Below ChatGPT Responses — CPC/CPM Basis
Ads are clearly labeled as text or image units displayed beneath ChatGPT responses. Amazon also offers product feed ads that auto-generate creative assets directly from advertiser catalogs, lowering creative production friction.
Pilot Limited to US at Launch; Amazon DSP Managed Service Model
The partnership is US-only at launch. Conversational ad inventory is offered as a managed service through Amazon DSP, with Amazon responsible for campaign management and optimization on behalf of advertisers.
ChatGPT Ads Hit $1B Annualized Revenue Run Rate as of Sept 2026
OpenAI's ChatGPT advertising business, which began testing in February 2026, recently crossed $1 billion in annualized revenue run rate — a milestone cited by CNBC and Marketing Dive at the time of the Amazon announcement.
Delta Vacations Named Among First Brands in the Pilot
Delta Vacations was identified as one of the initial participating brands in the Amazon DSP–ChatGPT advertising pilot, per Marketing Dive and Ad Age reporting.
ChatGPT Ad Testing Began February 2026; Amazon Joins Growing Partner List
OpenAI began testing ads in ChatGPT in February 2026. Amazon joins as one of the channel's fastest-growing integrations, alongside other ad-tech partners already connected to OpenAI's advertising systems.
Details via Grok Live Web Research — CNBC, Marketing Dive, Ad Age, Digiday
Details compiled via Grok live web research sourcing CNBC, Marketing Dive, Ad Age, and Digiday reporting from September 10, 2026.
Sources: CNBC, Marketing Dive, Ad Age, Digiday — September 10, 2026. Via Grok Research.
What This Means
Amazon's entry as a major integration partner for ChatGPT advertising marks a pivotal moment in OpenAI's monetization journey — one of the world's largest ad-tech platforms is now funneling established brand advertisers directly into conversational AI inventory. The $1B ARR milestone, reached just seven months after testing began, shows ChatGPT ads are growing at exceptional speed, and Amazon's distribution network could accelerate that trajectory further. The partnership's structure — Amazon manages campaigns, OpenAI controls placement — suggests a carefully negotiated model that preserves each company's core leverage and avoids the data-sharing tensions that can derail ad-tech deals. This deal signals that conversational AI advertising is moving decisively from experimental novelty to a mainstream programmatic channel, with OpenAI positioned as a new must-buy inventory source for major brands.
Sentiment
Mostly neutral news sharing with cautious notes on accountability and market signals
“Amazon DSP can now sell ads inside ChatGPT, but OpenAI decides which ad appears, where, and when. Familiar media buying has arrived before clear accountability for context, measurement, and privacy.”
“Amazon just put ads inside ChatGPT (via a deal with OpenAI), and the stock barely moved. That's the point: it's a tiny, early pilot, but a big signal, AI chatbots are the new ad battleground (Google's building Gemini ads too).”
“Amazon DSP 试点买入 ChatGPT Ads（美国） 精选广告主可通过 Amazon DSP 托管投放（CPC/CPM，还有商品 feed 自动素材）；广告仍出现在回答下方并标 Sponsored，投放决策仍归 OpenAI。”
Split
No clear camps; discussion is sparse and largely factual (~80% neutral reporting, 20% highlighting governance questions).
Sources
- Amazon gives OpenAI's ad business a boost, letting its advertisers into ChatGPT - CNBCCNBC
- Amazon partners with OpenAI to let users of Amazon's DSP run ads in ChatGPT in a pilot program limited to the US; ChatGPT Ads hit $1B in ARR last monthMarketingdive
- Reimagining advertising with AIOpenAI
- OpenAI is testing Sponsored Agents, which let users chat with business-sponsored agents and visit advertiser websites via ChatGPT ads, with some US advertisersReuters
- OpenAI Expanded ChatGPT Ads with AI Agents (4 minute read)Openai