Trump Administration Launches si.gov, Pushing 'Super Intelligence' Over 'AI'
Summary
- • White House launched si.gov, a new URL for the AI policy site first created under Biden
- • A September 29 executive order formalized Trump's preference for calling AI 'super intelligence' (SI)
- • Trump said last week those who don't go along would be considered an 'enemy' of his White House
- • SpaceXAI renamed its AI division SpaceXSI; Altman said OpenAI has no rebrand plans
Details
The administration rolled out si.gov as the new URL for its AI policy site
The site was first launched under the Biden administration. It now describes Trump's AI policies, and most of its text was changed earlier, so the new URL is the main change.
A September 29 executive order formalized the preference that AI be called super intelligence (SI)
This moves the terminology change from rhetoric into official federal policy.
OSTP director Michael Kratsios posted on X: 'The Super Intelligence era is here.'
A senior administration official publicly endorsed the new framing alongside the site launch.
Trump said those who don't go along with the term would be considered an 'enemy' of his White House
He also said 'artificial intelligence' sounds fake. The remarks create political pressure on companies and officials to adopt the vocabulary.
SpaceXAI renamed its AI division SpaceXSI over the weekend, following Elon Musk's promise
This is the most concrete corporate rebrand so far in response to the administration's push.
Satya Nadella published 'Models as Insider Risks in the Super Intelligence Era' on Saturday
The 805-word piece never uses the term 'AI'. It came days after Trump honored Nadella.
Sam Altman said there are 'No plans' to rebrand OpenAI but that he will keep talking about super intelligence
Altman made the comments on the Politico Decoded podcast. He is adopting the language without changing the company's name.
Policy = government action or statement, Industry Update = company business move, Insight = official framing, Strategy = business positioning
What This Means
The administration is trying to replace 'AI' with 'super intelligence' in official policy and public discussion, and Trump has framed non-compliance as opposition to his White House. Tech leaders are responding in different ways: a full division rebrand at SpaceXAI, adopting the vocabulary at Microsoft, and using the term without a rename at OpenAI. The episode shows how political pressure can shape how the industry talks about its products.